Struggling to get your emails opened, let alone clicked? Here’s how to turn your email list into solid gold with copy, strategy, and design that demand attention in even the busiest inboxes. 

Email Ain’t Dead — You’re Just Doing It Wrong 

Think email marketing is outdated? Think again. In 2025, email still delivers the highest ROI of all marketing channels—up to $36 for every $1 spent. 

But here’s the kicker: only the good emails make the cut. If your subject line snoozes, your design confuses, or your CTA disappears into the footer abyss, you’re just contributing to someone’s digital clutter. 

In this blog, we’ll teach you how to craft emails that actually get opened, actually get clicked, and actually make you money. 

Let’s turn your dusty newsletter into pure Inbox Gold. 

1. Start With the Subject Line — Your Email’s First Impression 

The subject line is like a pickup line at a bar—get it wrong, and nobody’s clicking. 

Golden Rules: 

• Keep it under 50 characters 

• Create curiosity or urgency 

• Use emojis sparingly (but cleverly) 

• Personalize with names or recent actions 

• Avoid spam triggers like “FREE,” “Act Now,” or “GUARANTEED” 

Examples that work: 

• “You forgot something” 

• “This deal ends at midnight…” 

• “We made this just for you, Sarah” 

Subject lines are 50% of your email success. Treat them like royalty. 

2. Preview Text Matters More Than You Think 

Right next to the subject line is the sneaky little preview text—often ignored but heavily influential. 

Make it: 

• Complementary (not repetitive) 

• Conversational 

• Clickbait-y (but honest) 

Think of it as your subject line’s best friend—supportive, engaging, and always hyping it up. 

3. The Anatomy of a Click-Worthy Email 

Every great email is built like a high-converting landing page: 

Bonus Tips: 

• Break long text into small paragraphs 

• Use bullet points to highlight benefits 

• Make CTA buttons BIG and bright 

• Test dark vs light mode designs 

Make clicking feel inevitable. 

4. Copy That Connects (Not Just Sells) 

No one wants to read corporate robot-speak. 

Write like a human who understands their audience. That means: 

• Use “you” more than “we” 

• Address pain points and desires 

• Be conversational, even cheeky 

• Use FOMO, humor, or storytelling to engage 

Example: 

“Hey Jane, we noticed you’ve been eyeing our social media packages. Here’s 10% off—because we’re big fans of people who take action (and have great taste).” 

Words sell—but relationships close the deal. 

5. Design for Mobile or Die Trying 

Over 70% of emails are opened on mobile first. If your layout’s clunky, fonts are tiny, or buttons are hard to tap—you’ve already lost. 

Mobile Musts: 

• One-column layout 

• Big fonts (16px+ for body, 22px+ for headers) 

• Touch-friendly buttons 

• ALT text for images 

• Avoid text-heavy designs 

If it doesn’t work in one thumb tap, it doesn’t work at all. 

6. Timing is Everything (Literally) 

When you send your emails matters. There’s no one-size-fits-all rule, but testing is key. 

Best Practices: 

• B2B? Try Tuesday–Thursday mornings 

• B2C? Late afternoons or weekends often work 

• Avoid Mondays (inbox chaos) 

• Test A/B sends with different times 

You could have the best email in the world—sent at the wrong time, it’s still trash. 

7. A/B Testing: Your Email Superpower 

Don’t assume—test everything. 

Test: 

• Subject lines 

• CTA wording or placement 

• Button vs text links 

• Emojis or no emojis 

• Image-heavy vs text-heavy formats 

Then track: 

• Open rates 

• Click-through rates 

• Unsubscribes 

• Conversions 

Data + creativity = unstoppable email energy. 

8. Build Trust With Every Send 

Users are protective of their inboxes. So if you want to stay welcome: 

• Stick to a consistent send schedule (weekly or biweekly works well) 

• Always provide value—whether it’s a tip, offer, insight, or tool 

• Use double opt-in to keep lists clean 

• Add a clear unsubscribe link (trust matters more than your ego) 

Respect the inbox, and the inbox will respect you back. 

9. One Email = One Purpose 

Don’t try to cram 10 ideas into one send. 

Every email should have one job: 

• Book a call 

• Download a freebie 

• Promote a blog 

• Highlight a new offer 

More than one CTA = user confusion = no clicks. 

Clarity = conversions. 

10. Don’t Forget the PS Line (People Actually Read It) 

Your PS is prime real estate. 

Why? Because scanners jump to the bottom. Use it to: 

• Repeat your CTA 

• Drop a surprise bonus 

• Reaffirm urgency 

Example: 

PS: If you wait until tomorrow, the 20% off vanishes. Future You will thank you for clicking now. 

Gold in Every Click 

In the world of Instagram filters and TikTok trends, email remains the unshakable OG—but only when it’s done right. 

The good news? With the right subject line, design, copy, and strategy, you’re not just sending emails. You’re building trust, delivering value, and driving real revenue—one click at a time. 

Want emails that your audience actually loves (and clicks)? Let our creative agency craft killer campaigns that build connection and conversion. Inbox domination starts here.